External Communications

The primary goal of this COMnGO Module is to learn the basics of the communications that is developed among all the outside stakeholders of our organization. By the end of this course, you’ll know how to set up your goals and strategies, and to define the roots of all your communications processes. By the time you reach the end of this module, you’ll be able to make an External Communication’s Plan.

Main Features

  • Video tutorials.
  • Guidelines to practice and create your own strategies.
  • Advices from professionals.

Who should take this course?

  • Communication’s managers of NGOs.
  • Young and adults working in communications.
  • Communication’s students who want to go deeper in this topic.
  • Articles to go deeper into the topics.
  • Charts and diagrams to visualize your strategies.

Join the External Communication Module!

Introduction

1
Syllabus: External Communications
10 min
2
Share, exchange and learn!
3
Which communication channels do you use?
20 min
4
Discussion: Where is your organization?
30 min

Network and Good Practices

1
Video: Stakeholder Mapping
10 min
2
Toolkit: Create your Stakeholder Map
120 min
3
Guidelines for External Communication
120 min

Market Analysis

1
Benchmark and Market Analysis
30 min
2
Video: PEST Analysis
20 min
3
Video: SWOT Analysis
20 min
4
Article: Benchmarking
20 min
5
Exercise: Develop your own Market Analysis
120 min

External Communications Strategy

1
Article: Building Communication Strategy
30 min
2
Video: Why does your Organisation Exists?
30 min
3
Exercise: The Golden Circle
60 min
4
Article: Creating a Communication Plan
20 min
5
Article: Creating a Brand Identity
30 min
6
Knowing your Target Audience
40 min
7
Article: Marketing Mix for NGOs
20 min
8
Article: Defining your Competitive Advantage
10 min
9
Article: 7 Steps to a Budget Made Easy
10 min

Branding and Visual Identity

1
Article: Introduction to Brand and Visual Identity
40 min
2
Elements of a Branding Strategy
30 min
3
Exercise: Branding and Visual Identity
120 min
4
Article: Visual Identity
40 min

Preparing a Communication Campaign

1
Marketing Campaign Guidelines
40 min
2
The Blue Ocean Theory
20 min
3
Examples of Marketing Campaigns (Success and Fail)
40 min
4
Tips: The Anatomy of Marketing Campaign That Works
30 min
5
Templates: Marketing Campaign for your Organization
120 min

Copywriting and Content

1
Video: What is Copywriting?
10 min
2
Article: Complete Guide to Copywriting
40 min
3
Video: Copywriting Tips
20 min
4
Article: How to Write Effective Content
20 min
5
Article: Engage your Target Audience with Content
20 min
6
Exercise: It’s your Turn to Write
90 min
7
Exercise: Create Your Manifesto
120 min

Final

1
The course is done!
If you already chose the course you want to start, just click on 'Enroll the course' button, log in or register and start from the first task of the Section 1. Then, just work on each task. After you finish one, click on the button at the bottom right corner of the screen and follow to the next one.
You need a computer, Internet connection, your will and enthusiasm to learn new things! Although we recommend to have a notebook (or you can use a Word document) to take some important notes about the topics you are going through and to answer some questions/homeworks. You can also print the COMnGO resources and toolkits to fill them in.
NO! COMnGO Online Trainings are FREE and accesible to every person in every part of the world (with knowledge of English).
YES! COMnGO Trainings were created based on collaboration and intercultural experiences from professionals of different parts of the world. By sharing your homeworks and tasks in the COMnGO Facebook Group you will have the chance to connect with other participants, learn and get inspired from their contributions and allow them to do the same with yours.
If the task or instruction is not 100% clear to you, you can always go to the COMnGO Facebook Group to see how the others have done or make the consultation. Or, you can send an email to: [email protected], with the details of the course and the task you have doubts about.

COMnGO Online Trainings are the outcomes of a two-years project, in which professionals from different parts of the world worked together. This project is succesfully done with the support of the Erasmus+ Programme of the European Union.

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Enrolled: 2690 students
Duration: 10 hours
Lectures: 38
Video: 2 hours
Level: Intermediate

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Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed
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