The primary goal of this COMnGO Module is to learn the basics of the communications that is developed among all the outside stakeholders of our organization. By the end of this course, you’ll know how to set up your goals and strategies, and to define the roots of all your communications processes. By the time you reach the end of this module, you’ll be able to make an External Communication’s Plan.
- Video tutorials.
- Guidelines to practice and create your own strategies.
- Advices from professionals.
Who should take this course?
- Communication’s managers of NGOs.
- Young and adults working in communications.
- Communication’s students who want to go deeper in this topic.
- Articles to go deeper into the topics.
- Charts and diagrams to visualize your strategies.
Syllabus: External Communications
Share, exchange and learn!
Which communication channels do you use?
Discussion: Where is your organization?
Network and Good Practices
Video: Stakeholder Mapping
Toolkit: Create your Stakeholder Map
Guidelines for External Communication
Benchmark and Market Analysis
Video: PEST Analysis
Video: SWOT Analysis
Exercise: Develop your own Market Analysis
External Communications Strategy
Article: Building Communication Strategy
Video: Why does your Organisation Exists?
Exercise: The Golden Circle
Article: Creating a Communication Plan
Article: Creating a Brand Identity
Knowing your Target Audience
Article: Marketing Mix for NGOs
Article: Defining your Competitive Advantage
Article: 7 Steps to a Budget Made Easy
Branding and Visual Identity
Article: Introduction to Brand and Visual Identity
Elements of a Branding Strategy
Exercise: Branding and Visual Identity
Article: Visual Identity
Preparing a Communication Campaign
Marketing Campaign Guidelines
The Blue Ocean Theory
Examples of Marketing Campaigns (Success and Fail)
Tips: The Anatomy of Marketing Campaign That Works
Templates: Marketing Campaign for your Organization
Copywriting and Content
Video: What is Copywriting?
Article: Complete Guide to Copywriting
Video: Copywriting Tips
Article: How to Write Effective Content
Article: Engage your Target Audience with Content
Exercise: It’s your Turn to Write
Exercise: Create Your Manifesto
The course is done!
If you already chose the course you want to start, just click on 'Enroll the course' button, log in or register and start from the first task of the Section 1. Then, just work on each task. After you finish one, click on the button at the bottom right corner of the screen and follow to the next one.
You need a computer, Internet connection, your will and enthusiasm to learn new things! Although we recommend to have a notebook (or you can use a Word document) to take some important notes about the topics you are going through and to answer some questions/homeworks. You can also print the COMnGO resources and toolkits to fill them in.
NO! COMnGO Online Trainings are FREE and accesible to every person in every part of the world (with knowledge of English).
YES! COMnGO Trainings were created based on collaboration and intercultural experiences from professionals of different parts of the world. By sharing your homeworks and tasks in the COMnGO Facebook Group you will have the chance to connect with other participants, learn and get inspired from their contributions and allow them to do the same with yours.
If the task or instruction is not 100% clear to you, you can always go to the COMnGO Facebook Group to see how the others have done or make the consultation. Or, you can send an email to: firstname.lastname@example.org, with the details of the course and the task you have doubts about.