The primary goal of this COMnGO Module is to learn the basics of the communications that is developed among all the outside stakeholders of our organization. By the end of this course, you’ll know how to set up your goals and strategies, and to define the roots of all your communications processes. By the time you reach the end of this module, you’ll be able to make an External Communication’s Plan.
External Communications
- Video tutorials.
- Guidelines to practice and create your own strategies.
- Advices from professionals.
Who should take this course?
- Communication’s managers of NGOs.
- Young and adults working in communications.
- Communication’s students who want to go deeper in this topic.
- Articles to go deeper into the topics.
- Charts and diagrams to visualize your strategies.
Introduction
1
Syllabus: External Communications
2
Share, exchange and learn!
3
Which communication channels do you use?
4
Discussion: Where is your organization?
Network and Good Practices
1
Video: Stakeholder Mapping
2
Toolkit: Create your Stakeholder Map
3
Guidelines for External Communication
Market Analysis
1
Benchmark and Market Analysis
2
Video: PEST Analysis
3
Video: SWOT Analysis
4
Article: Benchmarking
5
Exercise: Develop your own Market Analysis
External Communications Strategy
1
Article: Building Communication Strategy
2
Video: Why does your Organisation Exists?
3
Exercise: The Golden Circle
4
Article: Creating a Communication Plan
5
Article: Creating a Brand Identity
6
Knowing your Target Audience
7
Article: Marketing Mix for NGOs
8
Article: Defining your Competitive Advantage
9
Article: 7 Steps to a Budget Made Easy
Branding and Visual Identity
1
Article: Introduction to Brand and Visual Identity
2
Elements of a Branding Strategy
3
Exercise: Branding and Visual Identity
4
Article: Visual Identity
Preparing a Communication Campaign
1
Marketing Campaign Guidelines
2
The Blue Ocean Theory
3
Examples of Marketing Campaigns (Success and Fail)
4
Tips: The Anatomy of Marketing Campaign That Works
5
Templates: Marketing Campaign for your Organization
Copywriting and Content
1
Video: What is Copywriting?
2
Article: Complete Guide to Copywriting
3
Video: Copywriting Tips
4
Article: How to Write Effective Content
5
Article: Engage your Target Audience with Content
6
Exercise: It's your Turn to Write
7
Exercise: Create Your Manifesto
Final
1
The course is done!
If you already chose the course you want to start, just click on 'Enroll the course' button, log in or register and start from the first task of the Section 1. Then, just work on each task. After you finish one, click on the button at the bottom right corner of the screen and follow to the next one.
You need a computer, Internet connection, your will and enthusiasm to learn new things! Although we recommend to have a notebook (or you can use a Word document) to take some important notes about the topics you are going through and to answer some questions/homeworks. You can also print the COMnGO resources and toolkits to fill them in.
NO! COMnGO Online Trainings are FREE and accesible to every person in every part of the world (with knowledge of English).
YES! COMnGO Trainings were created based on collaboration and intercultural experiences from professionals of different parts of the world. By sharing your homeworks and tasks in the COMnGO Facebook Group you will have the chance to connect with other participants, learn and get inspired from their contributions and allow them to do the same with yours.
If the task or instruction is not 100% clear to you, you can always go to the COMnGO Facebook Group to see how the others have done or make the consultation. Or, you can send an email to: info@comngo.org, with the details of the course and the task you have doubts about.