Free Online Trainings for NGOs – COMnGO
External Communications
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Course sections

Section 1
Introduction
1
Syllabus: External Communications
2
Share, exchange and learn!
3
Which communication channels do you use?
4
Discussion: Where is your organization?
Section 2
Network and Good Practices
1
Video: Stakeholder Mapping
2
Toolkit: Create your Stakeholder Map
3
Guidelines for External Communication
Section 3
Market Analysis
1
Benchmark and Market Analysis
2
Video: PEST Analysis
3
Video: SWOT Analysis
4
Article: Benchmarking
5
Exercise: Develop your own Market Analysis
Section 4
External Communications Strategy
1
Article: Building Communication Strategy
2
Video: Why does your Organisation Exists?
3
Exercise: The Golden Circle
4
Article: Creating a Communication Plan
5
Article: Creating a Brand Identity
6
Knowing your Target Audience
7
Article: Marketing Mix for NGOs
8
Article: Defining your Competitive Advantage
9
Article: 7 Steps to a Budget Made Easy
Section 5
Branding and Visual Identity
1
Article: Introduction to Brand and Visual Identity
2
Elements of a Branding Strategy
3
Exercise: Branding and Visual Identity
4
Article: Visual Identity
Section 6
Preparing a Communication Campaign
1
Marketing Campaign Guidelines
2
The Blue Ocean Theory
3
Examples of Marketing Campaigns (Success and Fail)
4
Tips: The Anatomy of Marketing Campaign That Works
5
Templates: Marketing Campaign for your Organization
Section 7
Copywriting and Content
1
Video: What is Copywriting?
2
Article: Complete Guide to Copywriting
3
Video: Copywriting Tips
4
Article: How to Write Effective Content
5
Article: Engage your Target Audience with Content
6
Exercise: It's your Turn to Write
7
Exercise: Create Your Manifesto
Section 8
Final
1
The course is done!

Examples of Marketing Campaigns (success and/or fail!)

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