Facebook Algorithm: How to Engage Your Audience?

Section 1

Introduction

1

Syllabus: Social Media

2

Share, exchange and learn!

3

Quiz: What is Social Media and How Much You Know About it?

10 questions

4

Discussion: Best Social Media Cases

Section 2

What is Social Media

1

Article: What is Social Media?

2

Social Media Examples and Uses

Section 3

Defining the concepts for SM strategies

1

Defining the Concepts

2

Article: Creating a Brand Identity

3

Exercise: Create your Brand

Section 4

How to Build up a Good Strategy?

1

Article: Tips for a Good SM Strategy

2

ATL, BTL or TTL Communication

3

Benchmark and Market Analysis

4

Toolkit: Start Creating your Strategy

Section 5

The Distribution is the Queen

1

Article: Which Social Media to Use?

2

SM Management Tools

3

Article: Paid Publicity, Going Viral or Influencers?

Section 6

But Content is the King

1

What is a Content?

2

Article: Creating Content or Just Sharing?

Exercise: Create Your Own Content

Section 7

Facebook

1