Free Online Trainings for NGOs – COMnGO
Social Media
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Course sections

Section 1
Introduction
1
Syllabus: Social Media
2
Share, exchange and learn!
3
Quiz: What is Social Media and How Much You Know About it?
10 questions
4
Discussion: Best Social Media Cases
Section 2
What is Social Media
1
Article: What is Social Media?
2
Social Media Examples and Uses
Section 3
Defining the concepts for SM strategies
1
Defining the Concepts
2
Article: Creating a Brand Identity
3
Exercise: Create your Brand
Section 4
How to Build up a Good Strategy?
1
Article: Tips for a Good SM Strategy
2
ATL, BTL or TTL Communication
3
Benchmark and Market Analysis
4
Toolkit: Start Creating your Strategy
Section 5
The Distribution is the Queen
1
Article: Which Social Media to Use?
2
SM Management Tools
3
Article: Paid Publicity, Going Viral or Influencers?
Section 6
But Content is the King
1
What is a Content?
2
Article: Creating Content or Just Sharing?
3
Adobe Spark
4
Canva
5
Exercise: Create Your Own Content
Section 7
Facebook
1
Facebook Page
2
Article: The Importance of the Insights
3
Facebook Algorithm: How to Engage Your Audience?
Section 8
React to Crises: Be Prepared when the Worst Happens
1
Video: What is a SM crisis?
2
Article + Video: How to React to Crisis?
3
Examples: When a Brand Finds the Crisis
Section 9
Self-Evaluation
1
Creation of a Social Media Plan
2
Analysis of the SM Performance
3
The course is done!

Defining the concepts for SM strategies

Article: Creating a Brand Identity

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Defining the concepts for SM strategies Defining the Concepts
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Defining the concepts for SM strategies Exercise: Create your Brand