Free Online Trainings for NGOs – COMnGO
Social Media
Back to Dashboard

Hey there, great course, right? Do you like this course?

All of the most interesting lessons further. In order to continue you just need to purchase it

Enroll course

Course sections

Section 1
Introduction
1
Syllabus: Social Media
2
Share, exchange and learn!
3
Quiz: What is Social Media and How Much You Know About it?
10 questions
4
Discussion: Best Social Media Cases
Section 2
What is Social Media
1
Article: What is Social Media?
2
Social Media Examples and Uses
Section 3
Defining the concepts for SM strategies
1
Defining the Concepts
2
Article: Creating a Brand Identity
3
Exercise: Create your Brand
Section 4
How to Build up a Good Strategy?
1
Article: Tips for a Good SM Strategy
2
ATL, BTL or TTL Communication
3
Benchmark and Market Analysis
4
Toolkit: Start Creating your Strategy
Section 5
The Distribution is the Queen
1
Article: Which Social Media to Use?
2
SM Management Tools
3
Article: Paid Publicity, Going Viral or Influencers?
Section 6
But Content is the King
1
What is a Content?
2
Article: Creating Content or Just Sharing?
3
Adobe Spark
4
Canva
5
Exercise: Create Your Own Content
Section 7
Facebook
1
Facebook Page
2
Article: The Importance of the Insights
3
Facebook Algorithm: How to Engage Your Audience?
Section 8
React to Crises: Be Prepared when the Worst Happens
1
Video: What is a SM crisis?
2
Article + Video: How to React to Crisis?
3
Examples: When a Brand Finds the Crisis
Section 9
Self-Evaluation
1
Creation of a Social Media Plan
2
Analysis of the SM Performance
3
The course is done!

Examples of Marketing Campaigns (success and/or fail!)

Lesson is locked. Please Buy course to proceed.