Social Media

The goal of this Social Media Module is to learn all the basics to start planning your online strategies and execute them succesfully. This course will show you all that you need to know from what is really Social Media to how to create a SM Plan for your organization or NGO.

This module includes concepts and tips to start working on social media; not also how to create good content but also how to monitor and evaluate your campaings. Which platform to use and how? This is also a topic that we will develop later on in this module. If you already work on Social Media and want to improve your performance, start this COMnGO course now!

Main Features

  • Video tutorials and with advices from our trainers.
  • Cases to study and analyse.
  • Exercises and practical tasks.

Who should take this course?

  • Communication’s managers of NGOs.
  • Young and adults working in communications.
  • Communication’s students who want to go deeper in this topic.
  • Useful articles.
  • Slide presentations and toolkits.

Join the Social Network Module!

Introduction

1
Syllabus: Social Media
10 min
2
Share, exchange and learn!
3
Quiz: What is Social Media and How Much You Know About it?
10 questions
4
Discussion: Best Social Media Cases
40 min

What is Social Media

1
Article: What is Social Media?
20 min
2
Social Media Examples and Uses
20 min

Defining the concepts for SM strategies

1
Defining the Concepts
30 min
2
Article: Creating a Brand Identity
30 min
3
Exercise: Create your Brand
60 min

How to Build up a Good Strategy?

1
Article: Tips for a Good SM Strategy
10 min
2
ATL, BTL or TTL Communication
30 min
3
Benchmark and Market Analysis
30 min
4
Toolkit: Start Creating your Strategy
120 min

The Distribution is the Queen

1
Article: Which Social Media to Use?
30 min
2
SM Management Tools
40 min
3
Article: Paid Publicity, Going Viral or Influencers?
40 min

But Content is the King

1
What is a Content?
20 min
2
Article: Creating Content or Just Sharing?
30 min
3
Adobe Spark
20 min

4
Canva
15 min
5
Exercise: Create Your Own Content
120 min

Facebook

1
Facebook Page
30 min
2
Article: The Importance of the Insights
30 min
3
Facebook Algorithm: How to Engage Your Audience?
20 min

React to Crises: Be Prepared when the Worst Happens

1
Video: What is a SM crisis?
20 min
2
Article + Video: How to React to Crisis?
40 min
3
Examples: When a Brand Finds the Crisis
40 min

Self-Evaluation

1
Creation of a Social Media Plan
120 min
2
Analysis of the SM Performance
40 min
3
The course is done!
If you already chose the course you want to start, just click on 'Enroll the course' button, log in or register and start from the first task of the Section 1. Then, just work on each task. After you finish one, click on the button at the bottom right corner of the screen and follow to the next one.
You need a computer, Internet connection, your will and enthusiasm to learn new things! Although we recommend to have a notebook (or you can use a Word document) to take some important notes about the topics you are going through and to answer some questions/homeworks. You can also print the COMnGO resources and toolkits to fill them in.
NO! COMnGO Online Trainings are FREE and accesible to every person in every part of the world (with knowledge of English).
YES! COMnGO Trainings were created based on collaboration and intercultural experiences from professionals of different parts of the world. By sharing your homeworks and tasks in the COMnGO Facebook Group you will have the chance to connect with other participants, learn and get inspired from their contributions and allow them to do the same with yours.
If the task or instruction is not 100% clear to you, you can always go to the COMnGO Facebook Group to see how the others have done or make the consultation. Or, you can send an email to: [email protected], with the details of the course and the task you have doubts about.

COMnGO Online Trainings are the outcomes of a two-years project, in which professionals from different parts of the world worked together. This project is succesfully done with the support of the Erasmus+ Programme of the European Union.

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Enrolled: 609 students
Duration: 10 hours
Lectures: 29
Video: 9 hours
Level: Beginner

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Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed
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