The 3 COMnGO Favourite Books

INTERESTING BOOKS TO LEARN MORE ABOUT COMMUNICATION AND MARKETING

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1. Blue Ocean Strategy – W. Chan Kim / Renée Mauborgne

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”―untapped new market spaces ripe for growth.

Amazon link: https://www.amazon.com/Blue-Ocean-Strategy-Expanded-Uncontested/dp/1625274491

2. Influence: The Psychology of Persuasion – Robert B. Cialdini

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Amazon link: https://www.amazon.it/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X

3. Liquid Modernity – Zygmunt Bauman

In this Liquid Modernity Bauman examines how we have moved away from a ‘heavy’ and ‘solid’, hardware-focused modernity to a ‘light’ and ‘liquid’, software-based modernity. This passage, he argues, has brought profound change to all aspects of the human condition. The new remoteness and un-reachability of global systemic structure coupled with the unstructured and under-defined, fluid state of the immediate setting of life-politics and human togetherness, call for the rethinking of the concepts and cognitive frames used to narrate human individual experience and their joint history. This book is dedicated to this task. Bauman selects five of the basic concepts which have served to make sense of shared human life – emancipation, individuality, time/space, work and community – and traces their successive incarnations and changes of meaning. Liquid Modernity concludes the analysis undertaken in Bauman’s two previous books Globalization: The Human Consequences and In Search of Politics. Together these volumes form a brilliant analysis of the changing conditions of social and political life by one of the most original thinkers writing today.

Amazon link: https://www.amazon.it/Liquid-Modernity-Zygmunt-Bauman/dp/0745624103/ref=sr_1_1?ie=UTF8&qid=1529073619&sr=8-1&keywords=liquid+modernity