Do I really need a web page?

One of the decisions faced by small entrepreneurs, those who barely have funds to operate, is if they have to create a web page, since the expense of a web page (however little it may be) is out of reach. Given that, you should agree that who is not on the Internet does not exist. It is advisable that at least have a Facebook page; however, that does not mean that the website is an unnecessary expense…

Actually, it is not a question of choosing which one to have; the ideal would be to have both, since they fulfill different roles, for example:

The Website:

It is the equivalent of having a store / company / organization on the Internet, it is our space, where our visitors can learn more about us, about our vision, mission, values, etc. Having a web page gives seriousness to our company / organization / store, because it gives certainty to our visitors that we take what we do seriously. In the case of the web page, the information that we place in it does not need to be edited constantly, we could, for example, update the photographs every six months and update the information once a year (physical address, mission, vision, values, who we are, our services, etc.).

Currently, within the web pages we can find:

The Blog:

This is directed, above all, to the interaction with users, creating quality content that is of interest to those who visit us, since it allows us to share the publication and leave comments. The idea of the blog is to be constantly updated, since visitors expect to find new information every time they visit.

Online Store:

Having a web page, we can set up our online store, where potential customers can buy our products, with the added advantage that is in operation 24 hours a day.

Social networks:

On the other hand, social networks are our direct contact with the client, they allow us to follow up with clients, to contact us and feedback in this way to improve our sales strategy.

So, should I have a web page? Now that you understood why a website is important and its role, the decision is yours!

Let us know if you need more information.